1. Information We Collect

1.1 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on pages
• Referring website addresses
• Date and time of visits

1.2 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our use of cookies, please see our Cookie Policy.

1.3 Information You Provide

We may collect information that you voluntarily provide when you:

• Contact us through email or contact forms
• Subscribe to newsletters (if applicable)
• Leave comments or feedback (if applicable)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Website Operation: To provide, maintain, and improve our website functionality
• Analytics: To understand how visitors use our site and improve user experience
• Communication: To respond to your enquiries and provide customer support
• Legal Compliance: To comply with applicable laws and regulations
• Fraud Prevention: To detect, prevent, and address technical issues or fraudulent activity

3. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

• Consent: Where you have given clear consent for us to process your personal data for specific purposes (e.g., cookie consent)
• Legitimate Interests: Where processing is necessary for our legitimate interests (e.g., website analytics, fraud prevention) and does not override your fundamental rights
• Legal Obligation: Where we need to comply with legal requirements

4. Third-Party Services and Affiliate Links

4.1 Analytics Services

We may use third-party analytics services (such as Google Analytics) to help us understand how our website is used. These services may collect information about your use of our website and other websites.

4.2 Affiliate Links

Our website contains affiliate links to Amazon UK and other retailers. When you click on these links and make a purchase, we may earn a commission at no additional cost to you. These third-party sites have their own privacy policies, and we are not responsible for their practices.

Amazon's use of cookies and data collection is governed by Amazon's Privacy Policy.

4.3 Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information with:

• Service providers who assist in operating our website (under strict confidentiality agreements)
• Law enforcement or regulatory authorities when required by law
• Third parties with your explicit consent

5. Your Data Protection Rights (UK GDPR)

Under UK GDPR, you have the following rights:

• Right to Access: You can request copies of your personal data
• Right to Rectification: You can request correction of inaccurate or incomplete data
• Right to Erasure: You can request deletion of your personal data (subject to certain conditions)
• Right to Restrict Processing: You can request limitation of how we use your data
• Right to Data Portability: You can request transfer of your data to another service
• Right to Object: You can object to our processing of your data
• Rights Related to Automated Decision Making: You have protections against solely automated decision-making (if applicable)

To exercise any of these rights, please contact us using the details in Section 9.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics data is typically retained for 26 months.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

8. International Data Transfers

Some of our service providers may be located outside the United Kingdom. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK authorities.

9. Contact Information

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

• Email: digitechmedia365@gmail.com
• Website: digitech-media.com

10. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113

11. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Your continued use of the website after changes constitutes acceptance of the updated policy.

13. Cookie Consent

In compliance with the Privacy and Electronic Communications Regulations (PECR), we obtain your consent before placing non-essential cookies on your device. You can manage your cookie preferences at any time. See our Cookie Policy for more information.